POI Global Virtual Spring Summit

White Castle’s TPM Journey: How White Castle Utilizes Best Practices to Improve Promotion and Planning Excellence

May 26TH, 2021

2:00pm-2:40pm est


At the POI Spring Virtual Summit, you will learn via detailed sessions around the most current practices, research, proven strategies, and actionable advice (TPx, RetX, RGM, Data/Advanced Analytics, Omnichannel, CX, D2C, etc.) including strategies to navigate past COVID-19 challenges across distributed teams, and channels.

As a proud sponsor of POI, Exceedra will host a panel at the virtual conference with our client White Castle.

“White Castle’s TPM Journey: How White Castle Utilizes Best Practices to Improve Promotion and Planning Excellence.”


This session will provide insight from White Castle’s TPM experience plus Tiffany Carreker will share her years of experience with teams driving top line growth while increasing profitability.  She’ll also share how she and team quickly implemented a system that would best support and advance their processes, planning, and business for long-term growth. White Castle had grown to a sizeable business using only excel spreadsheets to manage their trade budget. The White Castle TPM journey provides a detailed and fascinating case study highlighting the importance of the due diligence, including a sales and financial discipline in selecting capabilities to meet their accelerating growth. 

For more information, agenda and to register for the virtual summit, click below.

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Tiffany Carreker Headshot Web Use

Tiffany is responsible for the strategic direction, growth, performance, and P&L management of the Retail Division of White Castle. Tiffany has 15 years of consumer-packaged goods experience.

Tiffany Carreker
General Manager and Vice President of Sales, White Castle

Brian supports both the sales cycle and implementation process with system knowledge and translating client needs into system processes. Brian has 10+ years experience at Campbell Snacks with various roles including Field Sales, Acct Sales, Category, Trade, Sales Strategy, and Directory of Sales.

Brian Kolubinskyj
Director of Sales, Exceedra

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