THE WEBINAR HAS NOW FINISHED. PLEASE REGISTER BELOW FOR THE REPLAY.
Exceedra is excited to be hosting a webinar on “TPM & TPO: Your Planning Toolkit” which will explore the concepts of managing trade on April 6th, 2022.
Our EMEA Customer Director, Alice Harrison and Sales Director, Craig Woolf, will be discussing the fundamental elements of our TPM and TPO solutions and how they can be integrated together to help consumer goods companies generate a higher return on trade spend and increase profits.
What a trade promotion management (TPM) solution is and how it can deliver an increase of trade spend ROI of up to 25% and improvement of forecast accuracy of up to 30%.
How you can generate better insights into historical performance and be faster to react to change.
What a trade promotion optimization software is, and how it leverages artificial intelligence and machine learning algorithms to allow you to make better decisions and ensure you get the best return on trade spend.
How TPM is different than TPO, what the benefits of both solutions are, and how they can work together.