In many organizations, the ability to conduct post promotional reviews as part of revenue management is limited. This can lead to ineffective and costly promotional plans being repeated each year and the potential benefits of revenue management not being realized. Those companies that invest in understanding promotional effectiveness not only improve their ROI, but also streamline their operations.
As part of our Revenue Management and Commercial Finance series, Jon Shuttlewood from Exceedra will host this webinar.
Jon Shuttlewood Customer Success Manager at Exceedra
How can the review process be optimized so that promotional effectiveness is truly understood
How software enable key insights to be identified and then integrated into the planning process
What are the key challenges that need to be considered