Exceedra and Simon-Kucher & Partners are excited to be hosting a joint webinar on “Preparing for Recovery: Implications and Actions for Revenue Management in UK Consumer Goods” on Wednesday 22nd April. The COVID-19 crisis has thrown existing Revenue Management norms and practices out of the window for most consumer goods companies.
We want to look ahead and explore which Revenue Management skills and capabilities will be most needed during the recovery and how prepared the UK Consumer Goods industry is for this.
We’ve surveyed the UK’s leading consumer goods companies to understand their perception of Revenue Management capabilities today, and their expectations for the next 6 months and beyond into recovery.
How Consumer Goods firms are starting to prepare for a return to a “new normal demand”
How to adapt data driven strategies to skewed demand and lack a baseline to plan against
The implications for key Revenue Management pillars including Pack Price Architecture, Promotions and Trade Terms development
James is Managing Partner for SKP in the UK. He joined the firm in 2009 and has over 20 years in pricing and commercial strategy.He leads SKP's Consumer & Retail practice in the UK, covering all Consumer Goods categories but with a particular focus on food and grocery.
Andrew has 20 years experience supporting major Global Consumer Goods companies implementing TPM and Category Management decision support solutions. Andrew started his career at Cosmic Solutions quickly progressing to Consultancy Director.