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How Are CPG Companies Adapting to Change in the Face of COVID-19?

JULY 9TH, 2020

2 PM EDT / 11 AM PDT


With the massive and unprecedented blow of COVID-19, the CPG Industry is working hard to adapt to the rapid changes and address the business impact in many areas. The Promotion Optimization Institute and Exceedra will feature a CPG panel in a focused discussion on how the crisis has affected their business.

In this webinar, our panelists will review how the pandemic has altered planning processes and how it has increased the pressures of order fulfillment. With speakers Brodie Nissen of Method, Peter Naumann of KIND, and Bob Schmidt of ACH Food, attendees will learn how to adapt to a new way of working from some of the industries thriving businesses.

Join us and our guest speakers on July 9th, 2020 at 2pm EST for a panel discussion on the impact of COVID-19 on the consumer, trading partners, and revenue management.

In this webinar, we will discuss:

How has the pandemic affected the internal and external planning process

The impact of crisis management and organizational preparedness

The pressures on fulfilling orders and how to adapt to a new way of working

The impact on trade planning, promotions, and revenue management


Brodie Nissen

Brodie has 20+ years experience of CPG sales, with a concentration in business development/trade planning. He recently joined Method (a division of SC Johnson) to help build their trade and planning capabilities and help integrate other natural oriented SC Johnson brands.

Brodie Nissen
Sr. Director Sales Planning at Method
Bob Schmidt

Bob helps enhance trade investment strategies and leverage analytics which allows for much stronger discussions with top customers. In addition to focusing on Trade Management, he also leads the internal sales process which focuses on collaborating with Brand, Finance and Retail Field sales to ensure alignment across its portfolio of products.

Bob Schmidt
National Sales Director at
ACH Food
Peter Naumann

Peter is currently Vice President of Revenue Growth Management at KIND Snacks where he has established and embedded this new capability into KIND’s commercial process. He has over 25 years of experience with trade strategy optimization, analytics, and shopper insights in a number of different companies.

Peter Naumann
VP of Revenue Management at KIND Snacks


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