FMCG is well-placed to deliver growth during Australia’s economic recession, however it requires different thinking. In our one hour webinar, Ken McWilliams, Managing Director, Revenue Management Consultancy Group Pty Ltd., will join Exceedra’s Sales Director, Simon Elsby, to discuss how Consumer Goods Companies can use revenue management strategies to deliver growth during the current climate.
How to win within markets with less discretionary spend
Revenue management strategies and tactics to deliver growth through tough times aheadfilling shelves and how to adapt to this way of working
How to pivot through new and existing distribution channels to unlock revenue and profit opportunities
We will not talk about toilet paper
We will not talk about hand sanitizers and how some manufacturers have moved to personal protective equipment or personal wash
We will not talk about the high demand within staples / necessity categories through panic buying
Ken is a highly analytical and energetic revenue management consultant with more than 15 years+ experience working across the supplier and retailer within Australia and the United Kingdom. Ken’s work experience includes consulting to top tier global FMCG organisations including Unilever, L’Oreal, and more.
Simon has over 25 years experience in Shopper and Category Strategy Development, Omni-Channel & Customer Leadership, Revenue Management, Organizational Performance and Capability Building within Healthcare, Consumer Electronics, Retail Consulting and FMCG sectors.