The consumer goods category is well-placed to deliver growth during these uncertain times. However, our ability to profitably sustain that growth and for some categories, recover lost revenues, will require the right insights, scenario planning, and targeted investment.
In our one-hour webinar, Ken McWilliams will join Exceedra’s APAC Sales Director, Simon Elsby, and share how different retail environments across the globe are adapting to their changing environments through a revenue management and technology lens, and what could be the implications for the APAC region.
The role of technology to enable Consumer Goods sales organisation's to then accelerate revenue management capabilities, and drive more profitable and sustainable sales
Fundamentals of re-writing your promotional programs, plan, execute, evaluate and ongoing optimisation in conjunction with software solutions and better governance practices.
Ken is a highly analytical and energetic revenue management consultant with more than 15 years+ experience working across the supplier and retailer within Australia and the United Kingdom. Ken’s work experience includes consulting to top tier global FMCG organisations including Unilever, L’Oreal, and more.
Simon has over 25 years experience in Shopper and Category Strategy Development, Omni-Channel & Customer Leadership, Revenue Management, Organizational Performance and Capability Building within Healthcare, Consumer Electronics, Retail Consulting and FMCG sectors.