Well before we experienced major impacts to the retail landscape as a result of the COVID-19 virus, retailers and brands around the world were transforming to digital commerce and experiencing the penetration of non-traditional players in their space. This change has been accelerated, and arguably shifted in a different direction, by the pandemic.
Certain categories have experienced a short-term acceleration in sales beyond the capabilities of many supply chains. This is compounded by shifts both to and away from online shopping, redefinition of what is considered an essential category, and the new role of the local grocery store as the main destination outside the home.
We will be taking a closer look at some of the change factors driving both immediate and longer-term changes in the way we do our grocery shopping that will likely continue through the latter part of 2020, and perhaps beyond.
Category shifts as consumers move from spend on travel, work accessories, luxury cosmetics to demand for bicycles and cooking basics
Channels shifts from consumption out of home, to almost entirely in the home
Congruent spending behaviour as consumers shift between trading and trading down
Simon has over 25 years experience in Shopper and Category Strategy Development, Omni-Channel & Customer Leadership, Revenue Management, Organizational Performance and Capability Building within Healthcare, Consumer Electronics, Retail Consulting and FMCG sectors.
Tomasz has 15 years experience in IT providing software solution to the Consumer Goods industry. He has been playing role of Business Development Manager for CEE and Account Executive and Senior Project Manager responsible for Tier 1, Tier 2 customers and implementations across the globe.
An expert in market needs, Andres is a Software Consultancy Executive with ample experience in sales force automation, sales and audit management systems, medical promotion systems and software related with Sales Force Mobility, for the CPG and Pharmaceutical Industries.
Tiran is a 20+ year Consumer Good industry executive with extensive experience in consulting and delivery of software solutions to leading Consumer Good companies globally. The experience comes from working in various roles in companies such as Exceedra/AFS, Quofore, Accenture & Jacada.