In the consumer goods industry, execution at retail is everything. According to the Promotion Optimization Institute, the lack of connectivity between Trade Promotion and Retail Execution solutions is severely impacting both performance and revenue gains.
Millions of promotional dollars are lost by organizations each year through poor execution, compliance issues and shelf availability blind spots. Only integrated sales planning and execution solutions can address these issues.
Register to learn more about Exceedra’s innovative integrated planning and execution solutions that offer the flexibility consumer goods sales organizations need to uncover the opportunities, operational efficiencies and data insights needed to boost sales and drive success.
How to identify integration gaps and retail execution challenges, such as the inability to pass promotion tactic changes to the field and monitor in-flight activity
Ways to leverage store-level data to influence promotional outcomes in the short term while providing insights in the longer term
Benefits of the Exceedra integrated sales planning and retail execution platform approach
Jim Caudill is a Sales and Marketing executive with more than 30 years of experience that specializes in marketing, business development, global product management, leading R&D and sales teams, and developing strategic alliances within the retail, CPG, and tech industries.
An expert in market needs, Andres Jejen is a Software Product Management Professional with ample experience in sales force automation, sales and audit management systems, medical promotion and sales systems and in General Software Products related with Sales Force Mobility, for CPG.