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The Changing Dynamics of the CPG Industry in the Face of COVID-19

APRIL 28TH, 2020

2-3pm est


Exceedra partnered with Strategy& to present the collaborative webinar, “The Changing Dynamics of the CPG Industry in the Face of COVID-19”, on Tuesday, April 28th.

During this presentation, our speakers discussed how the COVID-19 pandemic has effected the consumer, trading partners, and revenue management. With the massive and unprecedented impact of COVID-19, the CPG Industry is adapting to the rapid change and addressing business disruptions in many areas.

Join Exceedra and Strategy& in this virtual forum to discuss how the crisis has currently transformed the CPG business in many expected, and unexpected, areas.  This interactive session will facilitate a focused discussion on the view of revenue management and the effects on the consumer and trading partners.

In this webinar, we will discuss:

View of the current market and its impact across CPG business segments

The focus on filling shelves and how to adapt to this way of working

An up to date view of the current market and its business impact across CPG business segments 

How the pandemic is affecting internal and external planning processes

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Samrat leads PwC's US & Mexico CPG sector and the global CMO Advisory. With over 20 years of consulting and industry experience in North America and emerging markets, Samrat specializes in developing new business models to drive growth and reduce costs for CPG clients.

Samrat Sharma
Partner for PwC's Strategy& 

Whitney has over 10 years of industry and consulting experience implementing business models focused on front office transformation. She has helped CPG clients harness their data and glean insights to drive revenue growth both in NA and APAC. Whitney holds an MBA from Southern Methodist University.

Whitney Nystrom
Senior Manager for PwC

Alex is a Partner for PwC's Strategy& based in Atlanta. He is a leader and practitioner with more than 20 years of multi-disciplinary global experience in revenue growth management (RGM), trade strategy and execution, digital marketing, shopper marketing, pricing, supply chain planning, and analytics across NA, EMEA, LATAM, and APAC.

Alex Kushnir
Partner for PwC's Strategy& 

Chris Rice is a 30+ year CPG industry veteran with extensive experience in sales and marketing from a manufacturer and solution provider perspective. This experience come from varying roles at IBM DemandTec, Information Resources Inc., CAS and Quaker Oats Company.

Chris Rice
SVP Sales & Marketing Exceedra


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