Exceedra and Simon-Kucher & Partners are excited to be hosting a joint webinar on “Going Direct: Exploring the D2C opportunity in UK Consumer Goods”
The global pandemic and national lockdowns have accelerated the shift of the consumer journey online. Consumer goods companies have responded by bringing forward plans to go direct to their consumers, capturing a share of e-commerce growth and reducing channel dependency.
The Direct to Consumer (D2C) trend needs to be taken seriously across the industry, and offers many value creating opportunities – but is alien to many who are used to relying on intermediary retailers.
How Consumer Goods firms have been adapting their D2C approach during the resurgent crisis, and what changes we expect to stick
The view from UK Consumer Goods firms on how ready they are for this change and where the major capability gaps are
Kickstart into execution: 4 key steps in from concept to deployment
James is Managing Partner for SKP in the UK. He joined the firm in 2009 and has over 20 years’ experience in pricing and commercial strategy. He leads SKP’s Consumer & Retail practice in the UK, covering all Consumer Goods categories but with a particular focus on food and grocery. He advises both UK based clients and acts as UK market expert on global engagements
Andrew has 20 years experience supporting major Global Consumer Goods companies implementing TPM and Category Management decision support solutions. Andrew started his career at Cosmic Solutions quickly progressing to Consultancy Director.