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The Exceedra


Content Type: White Paper

How to Grow Your Top Line with New Product Development

New product development (NPD) is often a cornerstone of growth strategy for grocery suppliers, sitting alongside organic growth and greater efficiency as a means to driving profitability.
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Navigating Through Inflationary Times

Thanks to unparalleled pressures in the cost of raw materials, energy and labour, we have embarked into the most inflationary environment seen for many years. Although retailers are generally more receptive
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eBook: How Today’s Consumer Goods Leaders are Achieving Certainty in an Uncertain World

In collaboration with In a market that was already fast-paced, constantly evolving and endlessly challenging, the COVID pandemic heaped even more volatility onto the FMCG sector: panic buying, supply
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The Post-COVID Promotional Landscape

The COVID pandemic has exerted a mixed impact on a number of pre-existing trends within grocery retailing. In some cases, this impact was one of deep acceleration, such as the
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Navigating Promotional Restrictions on HFSS Products

Although a challenge that is limited to England in the short term, the forthcoming regulations around the placement and promotion of High Fat, Salt & Sugar (HFSS) food and drink
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Microsoft eBook: “SUPERHÉROES DE LAS VENTAS” Salvando el día con Exceedra Retail Execution

Nuestra solución de Retail Execution, basada en la nube, equipa a las empresas de bienes de consumo con herramientas de última generación que permiten la validación eficaz de los estándares de cumplimiento de Tienda Perfecta, acelerando el tiempo de resolución de inconvenientes con un incremento dramático en la efectividad de la ejecución.
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Microsoft eBook: “Retail Superheroes” Save the Day with Exceedra Retail Execution

Whether it’s Retail Execution or Trade Promotion Management, we’ll leverage the power of AI and the robust offerings of Microsoft Azure to boost productivity across your organization while saving you time and money.
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Creating Clarity – A Year in the Making

On 15th March 2020 life in the UK changed as we knew it as. We started to go into official lockdown with events being cancelled, entertainment venues and sports grounds
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Building a Business Case to Increase TPM Capability

This paper will focus on optimizing promotions and their related trade spend. This requires a detailed understanding of what and why past promotions have worked and the ability to predict what will work for future promotional offers.
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White Paper: 全球领先Exceedra TPO系统框架如何让您在竞争激烈的市场赢得每一次渠道促销投入

今天,尽管经济可能重新复苏,但个人可支配收入仍然短缺,同时各个渠道之间的价格高透明度令人难以置信。我们的目标是让您的产品在零售环境具有高度可视性,创造让消费者有多次把它放在自己的购物车内的机会。为了获得最大的收益,您需要一个将根据可测量的结果演示正确促销参数的工具。 在竞争激烈的消费品市场中,实现渠道促销活动收益需要采用正确的框架和正确的工具。
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