Revenue growth management (RGM) now has a unique opportunity to transform CPG companies by better utilising a myriad of data and analytics, to make better and faster business decisions based on insights.
With the increase in available data sets and constantly changing dynamics of the consumer goods retail landscape, many organizations are struggling to get the insights they need to make informed business decisions. In fact, most organizations struggle to utilize their data effectively. Moreover, many organizations invest in developing reporting solutions to find only 42% of reports are actually used by business users.
The clue is in the name ‘Report’. Many organizations focus their reporting development on the available data and the visualization of that data. For example, I need a report that shows me if there is a gap to budget or target.
While this is useful information it does not help me solve the problem of how to close the gap. For example:
To transition to true insights organizations, need to shift their focus to understanding the business problem to be solved and what insights are needed to make informed decisions through the decision tree.
Taking a ‘Problem Orientated’ approach is the best way to ensure your insights add value not noise.
Exceedra partners with many clients across Revenue Management and Trade Promotion Optimization projects with a ‘Problem Orientated’ approach at the core of everything we do.
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We are proud to announce that we will be hosting our annual Consumer Goods Revenue Growth Management (RGM) conference this September in London. ...
Exceedra by TELUS will be presenting at the 2022 POI Canadian Summit on Thursday June 9th. Register for free now....
Exceedra is excited to be presenting at the 2nd EPP GLOBAL FMCG/Consumer Goods - Pricing & RGM Forum on May 19th, 2022. Register now....
