Right Investment. Right Results.
for CPG Companies
Generate a higher return on trade spend while improving spend efficiency with Exceedra Retail Trade Promotion Management.
Exceedra’s Trade Promotion Management (TPM) solutions support a collaborative sales and operational planning process built on industry best practices that gives you real-time visibility to the latest estimates across sales, marketing, finance, demand and supply planning.
Our solution is ERP agnostic and our technicians have successfully integrated to many legacy ERP systems, including SAP, Oracle and Microsoft. We provide on-going data management, including external data sources, such as syndicated data, retailer POS, wholesaler data and other 3rd-party sources that enhance customer planning and analysis.
We provide the right set of capabilities designed with today’s best practices in integrated planning and revenue management, including TPM, TPO, Post Event Analysis, and Customer Business Planning. All of these processes are consolidated into a flexible, modular solution.
If you want to streamline and improve your Annual Planning and S&OP processes, you need a solution that can see all business developments as they happen.
DEMAND PLANNING, SUPPLY PLANNING, PROMO PLANNING
Improve productivity and collaboration through automation that incorporates the latest forecasts in real time
PRICING & PROMOTIONS, BUSINESS PLANNING, CALENDAR, OPPORTUNITIES
Develop guidelines, allocate trade funds, set up objectives and monitor compliance from a single solution.
We equip our clients with reporting functions to manage day-to-day operations as well as detailed reporting capabilities for less-frequent isolated business questions.
REPORTING, ANALYTICS, VISUALIZATION
Improve service levels and forecast accuracy with supporting workflows and alerts.
Plan and manage overlapping events—products, customer, geographies and more—to ensure your trade events are profitable and aligned to brand strategy
Conduct business reviews supported by analytics that help you identify opportunities/risks along with post-event analysis, without waiting for a lagging report or overnight data refresh
Improve trade visibility on year-to-date and year-to-go forecasts with Live Plan Actualization
Enable retailer-specific P&L and scorecards tailored to retailers’ metrics
Build volume by base and incremental measures that consider distribution, new items, pricing and other factors
Accurately predict future promotions with dynamic scenario planning and embedded TPO
Ensure alignment to corporate objectives with promotional guardrail functionality broadcast through automated alerts
Trade spend for Weetabix is, as for many manufacturers, the largest single budget in the business and as such there is a strong pressure to ensure it provides as much return as possible by reaching new consumers as well as securing consumer loyalty.
Weetabix had been working with a dated PIF (Promotional Input Form) System since the latter part of 2006. But as market conditions changed and trading conditions became more challenging, Weetabix required more up to date technology to elevate promotional planning to a more strategic planning process, as well as propose and evaluate promotional spend.