Joelle explains that the degree of familiarity and functionality of Exceedra TPM Solution was perfect for their company needs. In typical small and medium sized businesses everything is running on Excel, so they were looking for a way to cohesively bring that together within the Sales and Finance organizations predominantly and having positive impact on the demand planning in their Operations team. They did not have a strong functioning skill of being able to capture the sales forecast at item level nor were able to plan trade spending and associate that trade spending to a particular event and post event go back and find out what their return on investment was.