Do you wish you had more time to dedicate to better understanding Trade Promotion Management and other revenue growth activities?
But you are caught multitasking constantly and just don’t have the time to dedicate to understanding complex topics.
We have the right solution for you.
We are excited to announce that we will be launching a new vlog series.
‘Exceedra Byte’ will be a weekly show where we will take complex trade topics and break them down into byte-sized episodes.
Over the next few months, we will take you on a journey to the world of Trade Promotion Management & Optimization (TPM/O), Retail Execution, as well as Revenue Management.
If you are working in the consumer packaged goods industry and you are looking for ways to improve your ROI and forecast accuracy, streamline and simplify your processes, and you need better visibility and understanding of the performance on your promotions, then you will find this series very relevant and useful.
Stay tuned for our first episode on April 8th, 2021.
If you want to stay posted on all the latest episodes of ‘Exceedra Byte’, be sure to subscribe to our YouTube channel below.
Downward price pressure in the beer category can be offset by a concerted portfolio, pack and price strategy leveraging consumer trends toward premium...