On September 22, the Promotion Optimization Institute (POI) hosted the “Omnichannel and RGM Strategies to Lead in the New Digital Age” virtual summit.
As a proud sponsor of POI, Exceedra hosted a panel at the virtual conference with our client, Method – “Creating a Solid Trade Promotion Management Foundation with Teams to Drive Profitable Growth”.
During the presentation, Brodie Nissen, Sr. Director Sales Planning at Method, walked us through his experience with various tiered consumer goods organizations and his exposure to how they managed trade.
Below we will explore the three milestone moments in his career and the key learnings from his journey that have enabled his success today with cross functional teams, and trading partners to understand mutual goals.
The first milestone moment was his role at CleanWell where he had to build a natural channel business and traditional infrastructure within this startup company. Brodie realized that navigating the natural channel distributors is not an easy task. You need to learn how distributors work, how to set up promotions, and how to effectively reach this channel from a trade perspective.
One of the fundamentals of creating a trade program and a business plan is to have a solid pricing foundation – having a consistent national list price that everything flows from. Another key learning was that managing trade spending in Excel is hard especially when it is done paired with Qiuckbooks.
Brodie’s next role at Annie’s has been the most formative opportunity is his career. The company went from spunky challenger brand to Wall Street darling to a General Mills business unit. The company has already implemented the Exceedra Professional TPM solution a few years before he joined. His role was to move it from a “system where deductions were cleared” to a fully functioning planning tool.