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Exceedra wins "Best in Category for TPM"


Exceedra has been named the Overall Winner for Trade Promotion Management (TPM) and a Best-in-Class Vendor for Supply Chain Planning, in the CGT Reader’s Choice Awards 2019.


The Best in Category for Trade Promotion Management Award identifies the TPM vendor that consumer goods organizations believe is the top supplier in the industry based on the quality of the solution, the return on investment and overall customer satisfaction.


In the report, CGT explain how Exceedra earned Best in Category honors for the second straight year, and clients were again effusive with their praise. “They changed the way we run our business and the way we understand our trade promotion spends,” said one survey respondent. “They provided a clear view of commercial P&L,” and “They gave us a robust foundation for S&OP and NRM processes,” said two others. One client even specified that Exceedra’s solution improved forecast accuracy by 10%.


Our mission is to help customers drive business results through improving trade spend effectiveness and integrated business planning. “Knowing our customers have taken the time to vote for us is a great testimony to the high-level of customer service we provide and the quality of the solutions we deliver. We are looking forward to helping more clients in 2019” commented Chris Rice, VP Sales & Marketing, North America.


2018 has been Exceedra’s most successful year to date. We have achieved substantial growth and have successfully expanded into APAC. Our strategy for 2019 and beyond, is to continue to focus on customer value generation and our aim is to maintain our position as the global leader in Integrated Business Planning & Trade Promotion Management. – Richard Nicholas, SVP Sales & Marketing.


As trade spend continues to be a major focus, many companies are still dissatisfied with their planning processes and TPM systems. The Exceedra solution improves and simplifies key planning processes for sales, finance, marketing and demand planning functions, giving CPG organizations clearer visibility on their trade spend ROI.



About CGT & The Readers Choice Awards:

Consumer Goods Technology is an integrated media brand and one of the leading resources for consumer goods executives looking to drive business transformation through the use of best-in-class system and processes. Every year CGT surveys its readers to pinpoint the consumer goods industry preferred technology solution and service providers. The resulting technology provider shortlist gives valuable insight into CPG businesses and IT decision makers in the quest for innovative technology/service providers in areas including: Supply Chain Executive, Demand Planning and Trade Promotion Management. This award is based upon actual feedback from consumer goods companies to rank service and solution providers


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