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The pace of change in CPG is increasing, including proliferating channels making it even more complex to track trade spend. Below we outline some key challenges CPG brands face in trade promotion management (TPM), and questions to ask when selecting a TPM solution provider.

Delaying implementation of a TPM system means you may not only be losing money in overspend and lost productivity but hampering your future revenue and profit potential and relationships with retailers.

Ecommerce and other digital channels create sales channel complexity, but a proper order management system streamlines orders whilst still allowing for flexibility.

Gaining visibility of trade promotion spend at a granular level markedly improves forecasting and reduces nasty surprises. According to the Promotion Optimization Institute, 45% of CPG companies spend more than

Ensuring no potential revenue is left on the proverbial table during the sales forecasting process. Sales volume forecasting is no longer a matter of ‘same as last year with adjustments