Improving Agility, Effectiveness, and Profitability
TPM|O
Trade Promotion Management | Optimization
Continuous Trade Imrovement
Requires the Right Solution
Exceedra’s trade promotion management and optimization (TPM/O) solutions enhance the agility and management of all promotion activities. Now you can turn a cost of doing business into an effective marketing tool that will increase sales and finance productivity, improve forecast accuracy and organizational alignment, reduce revenue leakage, and deliver a better return on your trade spend investments.
Retail TPM/O
To be an industry leader, you need a retail trade promotion management solution that keeps pace with a dynamic marketplace. Exceedra’s retail trade TPM/O solution gives you the right set of capabilities to take tighter financial control designed with today’s best practices in integrated planning and revenue management.
Foodservice TPM/O
Exceedra’s foodservice trade promotion management software is a true end-to-end solution that supports the most complex go-to-market strategies in a simplified, easy-to-use contract management tool. This powerful SaaS solution provides at-a-glance, quick information to help you establish control, gain visibility, and ensure accuracy.
Exceedra TPM/O solutions support a collaborative S&OP process to give you real-time visibility to the latest estimates across sales, marketing, finance, demand, and supply planning.
TPM Capabilities
How we Uniquely Help our Clients
Exceedra TPM/O solutions deliver tighter financial controls to reduce TPM administration and increase trade spend ROI by 10-20%. Our robust solutions support a collaborative S&OP process to give you real-time visibility to the latest estimates across sales, marketing, finance, demand, and supply planning.
Improve Trade Spend ROI
Forecasting & Alignment
Visibility
Reduce Revenue Leakage
Post-Event Analysis
Improve Trade Spend ROI
Improve Trade Spend ROI
Get the most out of every dollar invested in promotions, and save time, effort, and money by empowering better decision making. Increase the effectiveness of promotions through scenario planning and constraint-based modeling while ensuring you run the best activities for you and your business partners. Develop guidelines, allocate trade funds, set up objectives, and monitor compliance from a single integrated solution to make your trade spend more effective.
- Reduce costs with enhanced visibility and control
- Run the best promotions for your retailers
- Spend less time on low-value tasks
- Improved ROI and profitability on future promotions
Forecasting & Alignment
Forecasting & Alignment
Understand the true ROI of your promotions through baseline management and get closer to your total volume forecasts. Increase the success of future promotions by streamlining planning processes enabled by real-time forecasts on promotional spend. Accurately predict customer business plans with dynamic scenario planning and embedded TPO. Full end-to-end planning capabilities on a cloud platform enables you to quickly understand and track all spend so you can control and model deals.
- Improve forecast accuracy through our suggested uplift, cannibalization, and dip models
- Drive sales volume by using intelligent data and a one-number sales forecast to help connect your teams
- Understand the true ROI of your promotions with baseline management
- Manage all routes to market in the same solution
Visibility
Visibility
Quickly identify issues and opportunities and develop informed plans with access to thorough and actionable data about existing promotions and operations. Unlock insights with rich, interactive reports with visual analytics driven by real-time reporting and data. Allow your users to have the flexibility to create their own analysis through ad-hoc reporting.
- Quick access to easily understandable analytics and reports
- Easily modify and save existing reports or create new ones
- Drive your promotional strategy by analyzing what worked best
- Enhance security with role- and permission-based access to data
Reduce Revenue Leakage
Reduce Revenue Leakage
Accurately reflect your open liability for the promotions you run with your customers and ensure your financial systems are aligned. Develop guidelines, allocate trade funds, set up objectives, and monitor compliance to help reduce costs within your business. Our software consumes, scrubs, maps, and generates electronic claims data for rapid, accurate settlement, and reporting.
- Reduce costs with enhanced visibility and control
- Automate your accrual and settlement service process
- Compare planned versus actual costs to report the actual ROI of promotions
Post-Event Analysis
Post-Event Analysis
True post-event analysis is made possible with TPO software. Assess the impact of your promotions and leverage data to improve future decisions. Supported by harmonized data and remodeled baselines, you can integrate planned or projected performance with actual shipment, consumption, and spending data to evaluate competitor actions and measure your true ROI.
- Equip field sales teams to perform daily in-store tasks
- Actionable KPI’s to measure and analyze help you make better decisions and improve performance
- Data-driven approach to minimize spending on trade promotions
- Better understanding of consumer response to your brand/products
The Right Solution at the Right Time
Retail TPM/O
At Exceedra, we know your business is unique and requires a solution built with your challenges and marketplace in mind. To make sure you get the solution you need, we offer a variety of retail TPM/O solutions that allow us to serve any consumer goods company around the globe no matter your size, maturity, category, or route to market.
All our TPM/O solutions are designed with built-in best practices to integrate your planning and optimization analysis capabilities so you can improve the overall performance of your trade promotion management. Our solutions, services, and support equip you to solve your retail or foodservice trade management challenges so you can spend smarter and see better results.
Solution Benefits:
- Complete end-to-end solutions that enable efficient and integrated trade promotion management.
- Increase sales by 1 to 2 percent, improve trade investment ROI up to 20%, and decrease inventory levels and accounts receivable.
- Provide aggregated analytics with full drill-down capability that enable specific analyses required by finance teams.
- Integrate external POS or syndicated data to generate valuable insights that improve forecast accuracy, accruals management, retailer profit modeling, and promotional execution.
Exceedra Customer Since:
2002Products Implemented:
Exceedra TPM Enterprise 4-month implementationKey Benefits:
- Improved Forecast Accuracy by 25-30%
- Improved margins and trade effectiveness
- Unpresented visibility to trade accruals, forecasted/actual volumes and spending, as well as claims/deductions
Exceedra Customer Since:
2011Products Implemented:
Exceedra Retail Execution 6-month cascaded implementation across the Baltic countriesKey Benefits:
- Reduced order-taking time and out of stocks
- Fast KPI availability for top management
- Improved information flow between sales representatives
Exceedra Customer Since:
2009Products Implemented:
Exceedra Retail Execution 6-month implementationKey Benefits:
- Support revenue growth and order processing objectives
- Visibility to in store conditions and compliance
- Processes orders with speed and efficiency
- Respond to exceptional, unexpected or seasonal events with dynamic ordering
The Right Solution at the Right Time
Foodservice TPM/O
Exceedra Foodservice TPM/O is the industry’s only end-to-end solution with no need for a third-party provider. This best-in-class solution equips you to establish control, gain visibility, and work smarter and faster to drive high-performing sales strategies.
- Streamline deduction and settlement processes to improve trade spend by 7-10%.
- User-friendly UI and online help drive adoption and improve efficiencies by 20-40%.
- Dedicated project and customer service support teams.
Settlement Services
Exceedra settlement services gives you an advanced perspective on your business and your customers. We offer flexible settlement options from self-serve to full services model to support a wide variety of manufacturer needs. Regardless of the model, our unique algorithms audit every claim to enforce accountability with the original contract to reduce revenue leakage and increase trade spend ROI.
- Identify a 5-15% error rate
- Receive and manage claims directly through electronic transmission, email, or postal mail
- Manage accounts with third-party payment processing
Latest News & Resources
Some of the companies already benefiting from our TPM/O solutions
