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Right Investment. Right Results.



Trade Promotion Management

Retail Execution & DSD

Foodservice TPM

Reporting & Analytics

The Exceedra system supports a closed-loop integrated business process with revenue management solutions. This gives you tighter control, better and faster decision-making, and more detailed visibility across your entire enterprise.

Exceedra offers a number of purpose-built software solutions that deliver efficiencies that drive profitability

Consumer goods companies must rein in trade spend to better manage financial pressures. To do so, many manufacturers are using trade promotion management to plan how to effectively spend trade funds. They are also relying on retail execution solutions to ensure compliancy with the retailer, resulting in increased sales. The challenge is understanding the real ROI.


closed-loop approach can help you plan, execute and discover in a harmonious manner. This will increase visibility and transparency throughout the value chain and provide clarity on the program’s real ROI. 

retail trade promotion management

Exceedra Retail Trade Promotion Management (Retail TPM) helps you plan, allocate, execute, settle and analyze your trade spend with a robust set of intuitive, easy-to-use capabilities. This solution drives trade dollar visibility across your sales, finance, accounting, supply chain and marketing professionals, providing insight into retailer trends, whether the go-to-market strategy is straightforward or complex.

foodservice SOLUTIONS

Exceedra Foodservice TPM supports the most complex go-to-market strategies in a simplified, easy-to-use contract management tool with automated processes, full claim validation and settlement services including operator coupons, check writing, and data analytics. Our robust settlement system identifies all claiming errors and ensures accurate payment with rigorous audit processes. Our solution enables you to work faster and smarter while gaining rich insights to drive high-performing sales strategies


Exceedra Retail Execution is a mobile, flexible and robust software solution designed to support field sales and merchandising in the execution of tasks designed to deliver on both the Perfect Store as well as field efficiency. Field sales are empowered to quickly manage daily in-store tasks, while management is able to analyze, execute, and optimize various sales strategies focused on shelf and category share.


Exceedra Order & Sales Management is a flexible, scalable sales management solution designed for small, mid-sized and national retail and foodservice sales agencies and manufacturers. Our web-based software solution offers robust functionality covering all aspects of sales, pricing, promotions, invoicing, commission, inventory, reporting, and fully integrated EDI to deliver the efficiencies needed by Retail Sales Agencies, Foodservice Sales Agencies and Manufacturers.


Exceedra Discovery is an advanced, cloud-based analytics and operational reporting solution designed to provide insights to all users in your organization. Discovery will provide easy-to-consume insights so that you can make better, more profitable business decisions across your company. Our completely embedded solution delivers a seamless user experience for your team. It enables users to manage a higher volume of work without adding additional resources thus leading to improved user productivity. 

"Most Outstanding Business Planning Solution, 2020 – USA"

“As businesses become more complex and interconnected, the need for more sophisticated systems has become increasingly obvious. The team at Exceedra understand exactly what a modern business requires, providing exceptional work in the field of integrated business planning and revenue management systems for CPG. “


Exceedra has been named “Best-In-Class” again by the Promotion Optimizaition Insistution. Last year, our Trade Promotion Management and Retail Execution solutions were voted superior in a number of categories like Analytical Insights, Guided Selling, and much more.

Be confident in knowing that your Exceedra solution will be expertly implemented by seasoned consultants rather than a third party.

The Exceedra implementation methodology follows an Industry standard approach to guide your project from beginning to end. Our consultants bring a wealth of industry expertise and project experience to help guide you through the process.


We follow proven best practice CPG processes and will challenge your team to ensure a holistic solution is considered. This helps ensure that your project stays on track while helping to define a phased roadmap.


This approach provides immediate value by increasing user adoption while defining opportunities to phase in additional capabilities and advanced functionality as your organization and processes maturity.

“Within just a few weeks, our executive team was armed with the insight needed to strategically align planning and forecasting with top corporate objectives.”

- Traditional Medicinals

Let us show you how the right investment provides the right results.