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Outlook 2021: Revenue Management in UK consumer goods

november 24

9:30am GMT


Exceedra is excited to be partnering with Simon-Kucher & Partners for a joint webinar on “Outlook 2021: Revenue Management in UK Consumer Goods”.

The global pandemic saw existing Revenue Management norms and practices thrown out of the window for many consumer goods companies in the first half of the year.


Back in April we surveyed the UK’s leading consumer goods companies to take a snapshot of their expectations for the year to come – with a focus on their approach to Revenue Management.


We’ve followed up and revisited these companies see how their outlook and expectations have changed, and what they are doing to prepare for 2021

In this webinar, we will discuss:

How Consumer Goods firms have been adapting their revenue management approaches during this resurgent crisis

Key challenges for 2021, including uncertainty in the health crisis and the implications of Brexit

The view from UK Consumer Goods firms on how ready they are for this change and where the major capability gaps are

Our 5 step plan to be ready (or at least as ready as we can be) for 2021

3 key reasons to attend the webinar:

You can keep up to date with what Exceedra & AFS Technologies are working on by following us on LinkedIn.



James is Managing Partner for SKP in the UK. He joined the firm in 2009 and has over 20 years in pricing and commercial strategy. He leads SKP's Consumer & Retail practice in the UK, covering all Consumer Goods categories but with a particular focus on food and grocery.

James Brown
Managing Partner at Simon-Kucher & Partners
Greg Harwood
Partner at Simon-Kucher & Partners
Andrew Banks

Andrew has 20 years experience supporting major Global Consumer Goods companies implementing TPM and Category Management decision support solutions. Andrew started his career at Cosmic Solutions quickly progressing to Consultancy Director.

Andrew Banks
Sales & Customer Director EMEA at Exceedra
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