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Exceedra Byte: A Consumer Perspective on Retail Execution

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On this week’s episode of Exceedra Byte, Richard Burton, Exceedra Global Customer Success Director, explores Retail Execution from a consumer’s point of view.

When was the last time you popped to the shops?  Have you ever wondered what manages the eco-system that controls not only the price and promotions, but also volume of products in-store?

 

Whether you are a hardened FMCG evangelist or someone just out to enjoy a bit of retail therapy (or both!), the point of consumption in a shop or online is the critical moment a manufacturer or retailer hopes to capture your attention and close the deal.

 

As a consumer, you may not be aware of how much effort has gone into getting us this far, the orchestration that is partnered between multiple companies to get the right amount of stock, in the right store, at the right time, and the right price to ensure we purchase the goods we desire.

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Exceedra Byte is a weekly vlog series where we take complex trade and revenue growth management topics and break them down into byte-sized pieces. Stay tuned every Thursday for new episodes.

Watch the previous episode of Exceedra Byte – [TPO Part 3] Duration Of The Promotion.

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