Dramatic changes in consumer behavior, social distancing and the importance of employee safety has meant it is harder than ever to have ‘eyes in the store’ and deliver your picture of success. It’s likely that your sales teams have never been under more pressure to ensure on-shelf availability and share of shelf in the most challenging trading environment most of us have ever experienced.
Digital disruption has been driving change in retail over recent years, with accelerated omni-channel shopping behavior driving certain brands and categories online, exacerbated by stay-at-home working and schooling requirements, social distancing conventions Consumer Goods companies have needed to react, pivot and change to redefine the shopper experience in-store and on-shelf.