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White Paper

Managing Risk in a Time of Uncertainty

In collaboration with The Gap Partnership

The global retail environment today is changing rapidly due to the effects of COVID-19. The consumer goods industry is one of many markets that has had to adapt to the current crisis. The Gap Partnership & Exceedra discussed how COVID-19 is affecting the consumer goods market.

This white paper looks at the implications that businesses might be facing and how they will impact negotiated agreements, along with the role of revenue growth management in assisting businesses in taking some sort of control in these times.

Many businesses have shifted their focus from accelerated business planning into purely keeping up with those spikes in demand or survival.

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