white paper

Revenue Management Growth Within a Recession

TRADE PROMOTION

Utilize the five value drivers of the Revenue Management Delivery Framework to diagnose, identify, and unlock the right revenue opportunities for sustainable top-line and profitable growth.

Revenue management is the application of disciplined analytics that predicts shopper and consumer behavior at the micro-market level and optimizes product availability and price to maximizes revenue growth.

Revenue management is also defined as the management of demand so the right customer gets the right product at the right price to optimize revenues for manufacturers and retailers.

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