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Revenue Management Growth Within a Recession

In collaboration with Revenue Management Consultancy Group

Revenue management is the application of disciplined analytics that predicts shopper and consumer behavior at the micro-market level and optimizes product availability and price to maximizes revenue growth. Revenue management is also defined as the management of demand so the right customer gets the right product at the right price to optimize revenues for manufacturers and retailers. 

Utilize the five value drivers of the Revenue Management Delivery Framework to diagnose, identify, and unlock the right revenue opportunities for sustainable top-line and profitable growth.

Ensuring ongoing investment optimisation through a Trade Promotional Management tool is a critical enabler, linking strategy and tactics to a purpose-fit tool to monitor, optimise, plan and execute.

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