white paper

Evolution of the Retail Store As We Emerge From Lockdown

RETAIL EXECUTION

Excellence in execution has become more important than ever, considering that the supplier’s sales force often must operate as an extension of the retailer’s team.

Well before we experienced major impacts to the retail landscape as a result of the COVID-19 virus, retailers and brands around the world were transforming to digital commerce and experiencing the penetration of non-traditional players in their space.

This change has been accelerated, and arguably shifted in a different direction, by the pandemic. This is seen in the hoarding of basic goods to last for a long period of time, longer and arguably more aggressive shopping queues, and shifts to new categories as consumers spend more time at home with family.

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