white paper

Creating Clarity in COVID-19

TRADE PROMOTION

The Sunday Times tracked the impact of the first 3 months of the lockdown in detail; all the statistics point to a dramatic stop rather than a gradual slowdown.

On 15th March 2020, life in the UK changed as we knew it as we started to go into lockdown with events being canceled, entertainment venues, and sports grounds closing and businesses changing to work from home, effectively shutting down entire industries.

COVID-19 has put consumer goods manufacturers into unknown waters on a global scale. It has caused changes in consumer buying behavior, with bulk buying, the resurgence of the weekly shop, and an increase in online shopping. Basket sizes have increased as fewer shopping trips per week were undertaken in the interests of safety. There has been a significant increase in home-based consumption and bulk buying, leading to many supply chain and stock issues.

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