At Exceedra, we have a unique vantage point from which to understand the interactions among myriad of solution deployed at our customers. Being the largest pure play sales planning and execution provider for the CPG industry, we are continuously looking for ways to improve and optimize the integration between our own, as well as other, solutions. But one area we have been focused on over the past several years stands out – the integration and interoperability between the two major solution domains that represent the best opportunities to dramatically improve an organization?s trade spend performance.
We see most organizations operating in the scenario where the Trade Marketing team uses different tools to manage their promotional planning, budgeting, and to control their trade spend, settlements and post event analysis.
To continue reading “Creating A Sales Planning and Execution Platform“, please download this white paper.