In collaboration with Simon-Kucher
Exceedra and Simon-Kucher discussed what is the right revenue growth action plan for recovery after the COVID-19 crisis. We looked ahead and explored which Revenue Management skills and capabilities will be most needed during the recovery and how prepared the UK Consumer Goods industry is for this.
During these slides, you will read:
- How UK consumer goods companies responded to the crisis back in April 2020
- What they did to be more proactive for the recovery
- What a 60 day action plan looks like for revenue management teams
Leading consumer goods companies were surveyed to gather data on their action plans and what their expectations of the market will be like.