Preparing for Recovery – Implications & Actions for Revenue Management in UK Consumer Goods
We want to look ahead and explore which Revenue Management skills and capabilities will be most needed during the recovery and how prepared the UK Consumer Goods industry is for this.
We’ve surveyed the UK’s leading consumer goods companies to understand their perception of Revenue Management capabilities today, and their expectations for the next 6 months and beyond into recovery.
In this webinar, we will discuss:
- How Consumer Goods firms are starting to prepare for a return to a “new normal demand”
- How to adapt data driven strategies to skewed demand and lack a baseline to plan against
- The implications for key Revenue Management pillars including Pack Price Architecture, Promotions and Trade Terms development