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Outlook 2021: Revenue Management in UK Consumer Goods

Exceedra is excited to be partnering with Simon-Kucher & Partners for a joint webinar on “Outlook 2021: Revenue Management in UK Consumer Goods”.

The global pandemic saw existing Revenue Management norms and practices thrown out of the window for many consumer goods companies in the first half of the year.

Back in April we surveyed the UK’s leading consumer goods companies to take a snapshot of their expectations for the year to come – with a focus on their approach to Revenue Management.

We’ve followed up and revisited these companies see how their outlook and expectations have changed, and what they are doing to prepare for 2021

In this webinar, we will discuss:

  • How Consumer Goods firms have been adapting their revenue management approaches during this resurgent crisis
  • Key challenges for 2021, including uncertainty in the health crisis and the implications of Brexit
  • The view from UK Consumer Goods firms on how ready they are for this change and where the major capability gaps are

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