FACT SHEET

Trade Promotion Management

TRADE PROMOTION

"Increased Trade Promotion ROI: more volume and more profit with less investment."

Price and promotion have become a primary driver of sales in the consumer goods industry. This trend has led to the levels of trade promotion spend to rise to 30% of revenue. 

As the costs of trade promotions are continuing to rise, margins continue to fall. Current operating models are seen as overly complex and unable to provide the required capabilities in planning, control, and optimization of trade promotions.

To continue reading “Exceedra Trade Promotion Management”, please download this fact sheet.

more fact sheets
Let us show you how the right investment provides the right results.
REQUEST A DEMO