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Fact Sheet: Trade Promotion Management/Optimization

Price and promotion have become a primary driver of sales in the consumer goods industry. This trend has led to the levels of trade promotion spend to rise to 30% of revenue. 

As the costs of trade promotions are continuing to rise, margins continue to fall. Current operating models are seen as overly complex and unable to provide the required capabilities in planning, control, and optimization of trade promotions.

"Increased Trade Promotion ROI: more volume and more profit with less investment."

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