Integrated Business Planning (IBP) is the process of integrating sales, finance, product supply teams and processes into one planning cycle with insights to drive a close alignment between operational efficiency, agility and strategic business performance.
A poor alignment between strategic goals and operational execution restricts the business’s ability to respond optimally to changes; disparate KPIs make insights and control difficult and limit the early identification of the gaps between the demand and supply plans and the company’s strategic plan.