FACT SHEET

Integrated Business Planning

TRADE PROMOTION

“Streamlined and enhanced cross functional planning and insight capabilities, that improve business effectiveness and performance, to achieve financial goals”

Integrated Business Planning (IBP) is the process of integrating sales, finance, product supply teams and processes into one planning cycle with insights to drive a close alignment between operational efficiency, agility and strategic business performance.

A poor alignment between strategic goals and operational execution restricts the business’s ability to respond optimally to changes; disparate KPIs make insights and control difficult and limit the early identification of the gaps between the demand and supply plans and the company’s strategic plan.

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Fact Sheet: Integrated Business Planning

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