FACT SHEET

Customer Business Planning

TRADE PROMOTION

“Enabling the generation of winning and achievable customer business plans.”

The demand on commercial teams to deliver improved business performance never ceases in today’s trade environment. Sales teams are poorly equipped and use disparate systems, spreadsheets and data sources which are built for control rather than commercial decision making.

All too often, this leads to missed opportunities and gaps being identified too late for effective action. Companies are looking for a solution that enables improved capability and efficiency and that can be deployed globally, supporting their varying geographical trading models.

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Fact Sheet: Customer Business Planning

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