Well before we experienced major impacts to the retail landscape as a result of the COVID-19 virus, retailers and brands around the world were transforming to digital commerce and experiencing the penetration of non-traditional players in their space. This change has been accelerated, and arguably shifted in a different direction, by the pandemic.
We will be taking a closer look at some of the change factors driving both immediate and longer-term changes in the way we do our grocery shopping that will likely continue through the latter part of 2020, and perhaps beyond.
In this webinar, we will discuss:
- Category shifts as consumers move from spend on travel, work accessories, luxury cosmetics to demand for bicycles and cooking basics
- Channels shifts from consumption out of home, to almost entirely in the home
- Congruent spending behaviour as consumers shift between trading and trading down