POI Virtual Summit 2020: Creating a Solid Trade Promotion Management Foundation with Teams to Drive Profitable Growth

Join Brodie as he walks us through his experience with various tiered CPG organizations and his exposure to how they managed trade. That experience has enabled his success today with cross-functional teams, and trading partners to understand mutual goals, including ROI. He will take us on the foundational building block journey for trade management adapted from his experience to help increase trade promotion efficiency and profitability (allowing Brodie and his team to better manage and adapt through Covid-19) with method (a division of SC Johnson).