Creating A Sales Planning and Execution Platform
In the consumer goods industry, execution at retail is everything. According to the Promotion Optimization Institute, the lack of connectivity between Trade Promotion and Retail Execution solutions is severely impacting both performance and revenue gains.
Learn more about Exceedra’s innovative integrated planning and execution solutions that offer the flexibility consumer goods sales organizations need to uncover the opportunities, operational efficiencies and data insights needed to boost sales and drive success.
In this webinar, we will discuss:
- How to identify integration gaps and retail execution challenges, such as the inability to pass promotion tactic changes to the field and monitor in-flight activity
- Ways to leverage store-level data to influence promotional outcomes in the short term while providing insights in the longer term