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case study

White Castle

TRADE PROMOTION

"The biggest benefit is the fact that I can get up to the minute sales and trade data and I know that it is actualized and real."

- Tiffany Carreker
General Manager and VP of Sales at White Castle

One of the most important criteria for White Castle in their selection process for a Trade Promotion Management solution was the reporting for all key stakeholders. They wanted to find a solution that had the reporting that their Purchasing, Sales Planning, and Accounting departments could use as well. Additionally, it was crucial for the sales team to have one step forecasting and live trade accrual to catch up to their competition and make sure they are operating as a leading-edge consumer goods organization.


White Castle selected the Exceedra Professional TPM Solution because it could solve their challenges and give them the outcomes they were looking for.

Download the case study to continue reading and see how White Castle implemented their Exceedra solution.

white castle case study
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