Case Study

Weetabix

Trade Promotion

Weetabix strengthen their trade promotion processes and systems to achieve visibility, control and ROI.

Commercial expenses for Weetabix represent, as for many manufacturers, the most important budget of the company and as such there is a strong pressure to ensure that they deliver the best possible return by reaching new consumers. and by retaining them.

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Weetabix Retail TPM Case Study
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