case study
Carlsberg
RETAIL EXECUTION
"In addition to our reps being up to 3 times more efficient in their visits, we were pleasantly surprised to experience up to a 50% decrease in stock outs against our volume agreements."
The history of Carlsberg Breweries began in 1847 when J.C. Jacobsen established his state-of-the-art brewery on a hill outside Copenhagen, Denmark. Since then, Carlsberg has expanded to become the fourth largest international brewery group in the world.
As the company aligned around their long-term strategy planning, there were requests for a new platform and environment. Plus, it was also difficult to source new devices with Windows Mobile. Therefore, Carlsberg decided to completely upgrade their existing Retail Execution Solution.
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