case study

Carlsberg

RETAIL EXECUTION

"In addition to our reps being up to 3 times more efficient in their visits, we were pleasantly surprised to experience up to a 50% decrease in stock outs against our volume agreements."

The history of Carlsberg Breweries began in 1847 when J.C. Jacobsen established his state-of-the-art brewery on a hill outside Copenhagen, Denmark. Since then, Carlsberg has expanded to become the fourth largest international brewery group in the world.

As the company aligned around their long-term strategy planning, there were requests for a new platform and environment. Plus, it was also difficult to source new devices with Windows Mobile. Therefore, Carlsberg decided to completely upgrade their existing Retail Execution Solution.

Download the case study to continue reading and see how Carlsberg implemented their Exceedra solution.

Carlsberg Group Retail Execution
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