case study

KIND Snacks

TRADE PROMOTION

“The investment has paid huge dividends."

- Jill watson
Jill Watson, Director of Finance at KIND Snacks

Originally established in 2004, when KIND Snacks grew to 80,000 U.S. distribution points by 2014, sales planning and settlement was no longer manageable nor sustainable using its current system. And although KIND’s trade spending generated positive overall returns, the snack manufacturer could not discern successful from unsuccessful spends and therefore its return on investment could not be maximized.

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Kind Snacks
Case Study: KIND Snacks

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