The Exceedra Foodservice Trade Promotion Management Solution was adopted to help Gehl Foods grow, remain compliant and reduce their deduction balance.
Gehl Foods realized they needed much better control and visibility with the Trade Management portion of their business. The business was growing and the lack of cohesive contracts, while managing Brokers and processing the back log of claims, proved very challenging. The manufacturer was relying on manual trade promotion approvals which resulted in overpaying across the business.
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