EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists. EMI Music brings artists and fans together by driving action and creating value wherever music is experienced. Artists on EMI labels include Coldplay, David Guetta, Pink Floyd, Iron Maiden, David Bowie, Radiohead, Kylie Minogue, Blur, Kraftwerk and Pet Shop Boys.
Like many businesses, the music industry has been hard hit by the decline in physical sales. EMI Music decided they needed to look at ways they could offer better value to their retailers across Europe in order to stay ahead of their competitors.
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