case study

Beech Nut

TRADE PROMOTION

“The investment has already provided tremendous value."

- Tim Grimason
Sr. Manager, Trade Marketing & Customer Service at Beech-Nut Nutrition

In recent years, a lack of state-of-the-art tools and technology began to hold back the ever-growing enterprise. Inefficient sales planning, settlement, and trade spend management processes placed limits on its profit margin, an issue that grew as the company scaled. Beech-Nut Nutrition Company responded with a widespread search for an IT solution to address this problem. Exceedra was selected for its industry-specific solution and expertise to partner with the CPG. 

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Beech Nut
Case Study: Beech Nut

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