In recent years, a lack of state-of-the-art tools and technology began to hold back the ever-growing enterprise. Inefficient sales planning, settlement, and trade spend management processes placed limits on its profit margin, an issue that grew as the company scaled. Beech-Nut Nutrition Company responded with a widespread search for an IT solution to address this problem. Exceedra was selected for its industry-specific solution and expertise to partner with the CPG.