case study

Aspall Cyder

TRADE PROMOTION

Aspall implemented Exceedra in less than 13 weeks and built a foundation for a clear path to accelerate growth.

Aspall Cyder, a Suffolk based cider and cider vinegar producer since 1728 has experienced significant growth in the last 4 years, enjoying record results for third quarter sales, with total cider business up 57% on the previous year.

Aspall’s cider business has more than trebled (+340%) in just four years despite the economic downturn. This sharp increase in sales has proved challenging; in 2011 the company came close to being overwhelmed by demand.

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