case study
ACH
TRADE PROMOTION
"We were gaining little insight into our trade spend and the sales team weren’t using their time in the most effective way. We knew why we had to take action, but were not sure how."
ACH Food Companies, Inc. (ACH) is a prominent consumer packaged goods company competing in two categories: Baking Ingredients and Cooking Oil.
Their iconic brands are #1 or #2 in their categories and found on most kitchen tables or inside pantries. As the U.S. division of Associated British Foods (ABF), global food business, ACH has the backing and resources of one of the world’s largest food companies, which empowers them to deliver consistent innovation and sustained growth.
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