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Building a Business Case to Increase TPM Capability
Trade Promotion Management
Implementing a solid NRM strategy can significantly improve trade spend ROI and margins
The best place to start building a successful business case is to define your objectives. What is your desired outcome and what is achievable for your business?
A solid business case will help you to:
Define a process for auditing your business and a framework/vision of a desired future state
Understand the common challenges when proposing change
Identify what resources and skills will be needed to deliver a successful business outcome
Establish framework for getting your peers and senior leadership to invest in improving Trade Promotion Management capability
Identifying and using the key steps of building a business case for improved TPM & NRM
To continue reading “Building a Business Case to Increase TPM Capability”, please download this white paper.
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