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Building a Business Case to Increase TPM Capability

This paper will focus on optimizing promotions and their related trade spend. This requires a detailed understanding of what and why past promotions have worked and the ability to predict what will work for future promotional offers.

The best place to start building a successful business case is to define your objectives. What is your desired outcome and what is achievable for your business?

A solid business case will help you to:

  • Define a process for auditing your business and a framework/vision of a desired future state
  • Understand the common challenges when proposing change
  • Identify what resources and skills will be needed to deliver a successful business outcome
  • Establish framework for getting your peers and senior leadership to invest in improving Trade Promotion Management capability
  • Identifying and using the key steps of building a business case for improved TPM & NRM

Implementing a solid NRM strategy can significantly improve trade spend ROI and margins

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