white paper

Building a Business Case to Increase TPM Capability

Trade Promotion Management

Implementing a solid NRM strategy can significantly improve trade spend ROI and margins

The best place to start building a successful business case is to define your objectives. What is your desired outcome and what is achievable for your business?

 

A solid business case will help you to: 

 

Define a process for auditing your business and a framework/vision of a desired future state

 

Understand the common challenges when proposing change

 

Identify what resources and skills will be needed to deliver a successful business outcome

 

Establish framework for getting your peers and senior leadership to invest in improving Trade Promotion Management capability

 

Identifying and using the key steps of building a business case for improved TPM & NRM

To continue reading “Building a Business Case to Increase TPM Capability”, please download this white paper.

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