The best place to start building a successful business case is to define your objectives. What is your desired outcome and what is achievable for your business?
A solid business case will help you to:
- Define a process for auditing your business and a framework/vision of a desired future state
- Understand the common challenges when proposing change
- Identify what resources and skills will be needed to deliver a successful business outcome
- Establish framework for getting your peers and senior leadership to invest in improving Trade Promotion Management capability
- Identifying and using the key steps of building a business case for improved TPM & NRM