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White Castle improved visibility and forecast accuracy with the Exceedra Trade Promotion Management Solution. Read the case study....

white paper Navigating Through Inflationary Times What strategies can we expect from consumer goods leaders and retailers in 2022? Revenue growth management will become a vital resource: pack, product and promotion are also important parts of negotiations and can create a more holistic view of the impact of price increases on the broader category Executive Summary Thanks to unparalleled pressures in the cost of raw materials, energy and labour, we have embarked into the most inflationary environment seen for many years. Although retailers are generally more receptive to price increases, suppliers still need to be more considered and savvy instead of wildling the blunt instrument of broad price increases. Revenue growth management will become a vital resource: pack, product and promotion are also important parts of negotiations and can create a more holistic view of the impact of price increases on the broader category. Price elasticities can vary enormously within different markets, different categories, different channels, and different retailers. Modelling and forecasting, therefore, can gauge the impact by channel and by customer. Suppliers need to ensure that any changes - be that in terms of price, pack, format, or promotions - are being monitored to ensure that they are being executed correctly.To continue reading "Navigating Through Inflationary Times", please download this white paper. MORE WHITE PAPERS White Paper: Navigating Through Inflationary Times Trade Promotion White Papers / White Papers ...

Newsletter End of Year Newsletter 2021 “We would like to take this opportunity to sincerely thank our clients for their continued loyalty and our teams for their dedication and sheer determination to succeed. We look forward to continuing our work in 2022!” 2021 has been another incredible year of positive change and evolution for Exceedra and the Food, Beverage & Consumer Goods business unit which included significant investment in people, processes, products, and tools so we can better serve our client base globally. We close out the year with additional M&A activity which will further expand capabilities. With expanded capabilities in Data Harmonization, TPO, RGM, and CRM, 2022 will truly be a global game changing opportunity to help our clients achieve their business goals.Looking back, it is clear to see how far the team has come this year. As part of the TELUS family, we are expanding in all areas of the business to increase our overall offer to cover the full value chain, evolve how we meet the needs of the changing market conditions while keeping the customer at the heart of why we are investing.To continue reading Exceedra's End of Year Newsletter 2021, please click below: “We have developed teams, processes and procedures that provide customers with our best-in-class support. This will continue to grow and expand in 2022 as our main priority and main objective is to have a world class support organization which is scalable and provides responsive, customer centric and passionate service.” MORE WHITE PAPERS ...

white paper Revenue Management: How today's consumer goods leaders are achieving certainty in an uncertain world Revenue Management Revenue Management should be front and centre of any overhaul of data strategy and implementation as it can provide more certainty in an era where the pace of change has never been greater. In a market that was already fast-paced, constantly evolving and endlessly challenging, the Covid pandemic heaped even more volatility onto the FMCG sector: panic buying, supply chain constraints and huge shifts in shopper behaviour created significant hurdles for retailers and suppliers alike. This eBook is the result of our engagement with around 100 FMCG leaders. Through interviews, qualitative and quantitative research, Exceedra, in collaboration with TechPros.io, has pulled together the key beliefs, strategies and operational approaches from some of the biggest FMCG suppliers in Europe. Among the main conclusions are: ●The FMCG sector was remarkably resilient and agile during the pandemic ●Although the industry is awash with data, stripping out and utilising the most important data remains a challenge ●Embracing and benefiting from digital transformation is very inconsistent across different businesses ●There remains a great deal of progress to be made in terms of reorganising FMCG suppliers to better align with the omnichannel retail sectors that they serve ●The use of Revenue Management disciplines and tools offers greater foresight and predictability in an uncertain world To continue reading "Revenue Management: How todays consumer goods leaders are achieving certainty in an uncertain world", please download this white paper. MORE WHITE PAPERS White Paper: The Post-Covid Promotional Landscape Trade Promotion White Papers / White Papers White Paper: Navigating Promotional Restrictions on HFSS Products Retail Execution White Papers / Trade Promotion White Papers / White Papers Microsoft eBook: “SUPERHÉROES DE LAS VENTAS” Salvando...

white paper The Post-Covid Promotional Landscape Trade Promotion Management It will be more important than ever to measure the effectiveness of promotions. Brands need to ensure that promotions are executed well instore while also remaining more choiceful: fewer, more impactful promotions will be more commercially beneficial than manifold lukewarm deals. The COVID pandemic has exerted a mixed impact on a number of pre-existing trends within grocery retailing. In some cases, this impact was one of deep acceleration, such as the growth of ecommerce in many markets around the world. In other cases, the pandemic reversed existing trends, an example being the steady growth of discount market share in many markets which went into reverse as people preferred to shop instead at larger stores. In the case of promotions, COVID accelerated a trend which has seen promotional intensity decline since 2015. After many years of steady growth across the world, fuelled by retailers who were hungry for commercial funding, by suppliers who were keen to grow market share, and by shoppers who were happy to exploit a bargain, 2015 saw a hight point in terms of the share of groceries sold on promotion, with around a third of the volume of groceries in Europe being sold on deal. This reached over 50% in volume terms in the UK, or 40% in value terms. To continue reading "The Post-Covid Promotional Landscape", please download this white paper. MORE WHITE PAPERS White Paper: Navigating Promotional Restrictions on HFSS Products Retail Execution White Papers / Trade Promotion White Papers / White Papers Microsoft eBook: “SUPERHÉROES DE LAS VENTAS” Salvando el día con Exceedra Retail Execution Retail Execution White Papers / White Papers Microsoft eBook: “Retail Superheroes” Save the Day with...

INFOGRAPHIC Exceedra Foodservice TRADE PROMOTION Contracts simplified: save money, settle quickly and improve performance. By keeping track of the performance of trade promotions in near real time, Exceedra Foodservice TPM Solution provides detailed reports, dashboards, and customizable alerts with critical business insights, reducing the time spent gathering and interpreting data.This means manufacturers can establish more effective trade agreements leveraging the learnings from historical results which ultimately equates to money saved and profits increased. more fact sheets Infographic: Foodservice TPM Fact Sheets / Foodservice Fact Sheets 简报: 快速图像识别 RIR Fact Sheets / Retail Execution Fact Sheets Fact Sheet: Gestión de la promoción comercial Fact Sheets / Trade Promotion Fact Sheets Fact Sheet: Foodservice TPM Fact Sheets / Foodservice Fact Sheets Fact Sheet: Trade Promotion Management Fact Sheets / Trade Promotion Fact Sheets ...

white paper Navigating Promotional Restrictions on HFSS (High Fat Sugar & Salt) Products It is now more important than ever to measure the effectiveness of promotions and ensure instore compliance and on-shelf availability Although a challenge that is limited to England in the short term, the forthcoming (October 2022, pushed back from April 2022) regulations around the placement and promotion of High Fat, Salt & Sugar (HFSS) food and drink might well have implications and learnings for the global food industry, as the English government will be by no means the last to intervene in retailing to try and achieve more positive nutritional outcomes. The new regulations will come into force in October 2022, even though fierce debate continues over the outcomes of the new rules and the disruption that might be inflicted on suppliers, retailers and shoppers alike. Retailers were successful in pushing the implementation back from April, making the thoroughly justifiable point that they have enough on their plate at the moment dealing with Brexit- and Covid-related supply issues. To continue reading "Navigating Promotional Restrictions on HFSS Products", please download this white paper. MORE WHITE PAPERS Microsoft eBook: “SUPERHÉROES DE LAS VENTAS” Salvando el día con Exceedra Retail Execution Retail Execution White Papers / White Papers Microsoft eBook: “Retail Superheroes” Save the Day with Exceedra Retail Execution Retail Execution White Papers / White Papers White Paper: Creating Clarity – A Year in the Making Trade Promotion White Papers / White Papers White Paper: Building a Business Case to Increase TPM Capability Trade Promotion White Papers / White Papers ...