Promotions are created in the TPM solution to capture the following activities:
Baseline volume – the sales you would sell when not on promotion. The volume a promotion Incremental/Uplift Volume – additional volume that the promotion sold on top of the baseline sales.
Things to note:
It is very easy to just enter in a promotion, let it run and do it again next time. But this isn’t a great practice because the analytics that you get from Exceedra TPM can tell you much more information to see if this was a good promotion and if you should do it again. Here are some best practice guidelines in creating a plan:
Note: screens shown below may look different to your solution due to configuration changes.
Attribute options are as follows:
The copy feature is a useful tool to speed up the process of creating new promotions that might be similar and putting it into the future or copying a year’s plan and putting it 365 days into the future as a basis for creating next years budget. Here are the steps to do this:
Instead of going into each promotion individually and changing the status of a promotion, you can do this in bulk from the promotion list view. Here is how to do it: